Fashion Diary: Technology meets Fashion Week

Tuesday, November 30, 2010
Gossip, first impressions, trends in the making, celebrities and style setters.

This is shaping up to be the season when the runway comes to you.

Hundreds of designers will present their fall collections during the monthlong runway circuit that kicked off Wednesday in New York and ends in mid-March in Paris with a stop in Milan along the way. And although the runway shows used to be exclusive events -- closed to all but select editors, store buyers and stylists -- fashion houses increasingly are extending the reach of their blockbuster productions by using the Internet.

For several seasons now, fashion show attendees have been taking their own amateur video and photos and posting them online using Twitter, Facebook and YouTube. So it was only a matter of time before designers got on the bandwagon. Giorgio Armani, Ralph Lauren and Dolce & Gabbana are among those who have experimented with bringing their runway shows to the digital space.


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